Airline Travel Application Web & Mobile Design
The objective of this project was to create a prototype mobile and Web application to solve a specific problem.
Travel apps are a unique mobile application segment as compared to other categories because of the deep level of engagement and interaction required with smartphone users. Developers who bag a travel app development project are faced with distinct challenges and hence need niche expertise in order to add value to the overall development process and make the app stand out in a crowded market place.
Improving the customer experience of booking flights on mobile & Web Application.
- Improve UX design, making use of more widely-known UX patterns to produce smoother user flow between core functions of the application in the order they’re most often utilised.
- Redesign the visual appearance of the interface to bring it in-line with modern smartphone applications.
- Implement additional features to provide the user with useful information to assist in planning their movements and keeping the user informed during them.
Design Process
The research component of this project was anchored in a variety of sources.
On one hand there were data analytics(data I gathered from several sources available online), but also user reviews and ratings, understanding customer satisfaction, competitive analysis and doing some functional user testing. This exercise was mostly focused on search functionality, and not so much on development of a personalization experience which would present within the profile aspect of the application.
I followed Human-Centered Design method to make sure our design decisions solve the real core challenges in the Web and Mobile Application.
My design process includes five steps.
- Research: Problem Statement/Goals, Constraints/Assumptions
- Understanding Users: User Research, Competitive Review
- Setting the Stage: Requirements Analysis, User Flow Diagram, Business Architecture Diagram
- Design:Paper Protytype, Wireframes, Visual Designs, Interactions, Feedback & Iterate
- Final Thoughts: Future Iterations, Improvements
Affinity Mapping
I performed Affinity Mapping to identify patterns and themes across out user’s demographics, habits, behaviors, and thoughts.
- Users travel to explore other cultures and highly value local, Authentic Experiences
- Most users plan the majority of their trips in advance, leaving time open in their itineraries for exploration and spontaneous discovery
- Use websites, Apps and spreadsheets to plan
- Trust friends’ recommendations over strangers online
- Users travel a few times a year in small groups with close friends or family
- Travel for business, vacation, and events
- Books flights, then hotels, and then activities
- Users didn’t feel confident booking flights through mobile.
- They felt like they didn’t have the right balance of relevant information accessible to them on mobile.
- Users didn’t like to have to fill in long forms on mobile, finding it difficult and didn’t trust they would enter important information correctly.
- They often purchased other items through mobile, but never flights.
Navigation
- Search
- Time and fare
- Passenger data
- Extra services
- Payment
- Confirmation
- Schedule flights
Workflow and UX/UI Deliverables
- Intro Screen (sign in/sign up)
- Main Menu
- Flight Search Screen
- Search Results
- Search Results Details
- Search Results indiviual
- Review
- Checkout
- Customer Information
- Payment Information
Mobile Application Userflow Diagram
Website Userflow Diagram
Website Design
