Flight booking flow design
Although I have all the technology at our disposal, the flight booking experience has not become that much smoother yet. A lot of online consumers still face inconveniences in finding and booking flights. In most cases, the overall booking flow has some pain points. I tried to find and minimize that in ideation part.
Booking a flight online has many issues right from searching for the preferred flight to payment gateways. Ease of access to different deals, discounts, offers and hidden charges.
The attempt was to design a solution which serves the purpose keeping in mind the end consumer. Maximum amount of time was spent on understanding user behavior, clustering similar personas and gathering preferences while booking flights online.
Wireframes, high fidelity visual design of home page to book the ticket.
With a good understanding of my personas and his needs, I viewed the potential websites of competitor’s to compare their user flow and design.
Thomas Cook Airlines, Singapore air, Turkish airlines, Lufthansa, goindi go, air asia, Make My Trip
With all the information I had collected with the help of such, I started wire framing keeping the UCD in mind. With more relevancy towards easier search parameters, discounts/ deals, destination offers and booking process.
I have intended to have a discussion with about four travelers validating the Website Application
I'm looking for a full time UX Designer position, worldwide.