My skills encompass UX Manager · Senior User Experience Designer · User Experience Designer · Product Designer · Senior Product Designer.
Hello! My Name is Lalit Choudhary. I am a UX Designer and helping startup and companies to launch delightful new products. I work across interactive walkthrough prototyping to design products that are incredibly easy and delightful to use.
With over 18 years of experience in Enterprise Data Protection, Fintech, and InsurTech, I specialize in architecting user-centered, data-driven design solutions for complex digital landscapes. Currently serving as a Senior Lead and UX Manager at Xoriant, I leverage five years of leadership to modernize banking and insurance platforms, streamlining everything from claims processing to policy management.
My expertise lies in aligning stakeholder requirements with policyholder needs, utilizing advanced customer journey mapping and strategic problem-solving to deliver scalable, intuitive web applications that drive operational efficiency and customer satisfaction.
At Xoriant, I lead the end-to-end UX transformation of high-stakes digital banking and insurance ecosystems. By bridging the gap between stakeholder vision and cross-functional engineering execution, I modernize legacy infrastructures to deliver seamless, consumer-grade experiences.
My work focuses on:
Platform Modernization: Redesigning complex core banking and insurance systems into scalable, intuitive platforms.
Operational Streamlining: Optimizing claims processing and policy management workflows to reduce friction and accelerate time-to-completion.
Strategic Alignment: Integrating user-centric design with business objectives to drive measurable growth in customer satisfaction and internal operational efficiency.
Sector Expertise: Delivering specialized design strategies across the highly regulated Insurance, Banking, and Fintech landscapes.
I love to chat with people about their projects. Send me an email at choudhary.lalit@gmail.com
I specialize in all UX disciplines and help companies define the experience of products and services that meet user goals and business objectives. I create Useful, Usable, Desirable, Findable, and Credible Visual Designs for websites, web/mobile/iPad applications. Easily identify design problems and derive appropriate solutions.
User-centred design is a process or set of tools used to design a service which focuses on what users need at the very beginning and continues throughout development until product launch.
The UCD is an iterative process that involves getting insights throughout the process from the humans that will actually use the product. Additionally, you will revisit various steps in the process as your ideas evolve, as you develop a deeper understanding of the problem and as you continue to gather insights from your market and your stakeholders.
As a UX practitioner, I always associated user goals as the core aspect of UX design because they form the essence of user experience and user-centered design approach. Yes, if you want a terrific UX, then you must take users’ needs at priority. According to the user-centered design methodology, design should cater to the end-goal set for audience and focus on the impact it has on the audience’s behavior. The approach is more intuitive and recognizes patterns that help to give desirable solutions, all within natural contexts.
