I am Lalit Choudhary

UX Product Designer

Product designer –experienced with UX, UI & Visual design. A versatile User Experience Designer and Usability Consultant with 15+ years of experience.

I produce elegant solutions with a human-centered design approach, to help people make better products, services and all other kinds of experiences.

About me

Hello! My Name is Lalit Choudhary. I am a UX Designer and helping startup and companies to launch delightful new products. I work across interactive walkthrough prototyping to design products that are incredibly easy and delightful to use.

I am fascinated by the way technologies are changing the world and believe that design is a key differentiator to a company's success. My approach to design is very scientific. I start by understanding the context, then phrase hypotheses and finally experiment to build the right solution.

I love to chat with people about their projects. Send me an email at choudhary.lalit@gmail.com


I specialize in all UX disciplines and help companies define the experience of products and services that meet user goals and business objectives. I create Useful, Usable, Desirable, Findable, and Credible Visual Designs for websites, web/mobile/iPad applications. Easily identify design problems and derive appropriate solutions.

UX Consultant
Freelance UX Consultant | Hyderabad, Telengana, India
  • Work as a design leadership and drive product development through design sprints, leading projects and mentoring other designers.
  • Developed and present user research insights, journey-maps, task flows, user flows to communicate big picture thinking and broad concepts into digital pages and functional mockups and prototypes.
  • Demonstrates, articulates and teaches an understanding of layout, typography and visual design.
  • Solve problems by following a data-driven strategy, I have generate design hypotheses backed by data from in-page analytics, behaviors flows, engagement metrics and qualitative feedback from customers.
  • Working on UX strategy level for information architecture, and design aesthetic of the products and own the UX ownership for the product/project.

May 2016 — March 2018

UX Manager
raksan Consulting Pvt. Ltd | Hyderabad, Telengana, India
  • Working on high end rich responsive web and mobile apps for medical domain, e-commerce and enterprise applications.
  • Hands-on in UX and visual design for Web/Mobile Applications.
  • Working on a strategic level defining long-term vision of product goals.
  • Defining framework and UI guidelines for consistent UI across products/platforms.
  • Interacting with the business, technology and Product team to ideate the product features and experience.

May 2016 — March 2018

Technical Architect User Experience
HCL Technologies Ltd. | Noida, UP, India
  • Responsible for all UX related activities like RFP, Estimation, Project Planning, Information Architecture, User Research, Contextual Inquiry, Wireframe & Prototype Creation, Client Interaction, Client Requirement gatherings, Client UX presentation, Creating personas, Creating Scenarios and User Stories.

March 2015 Till December 2015

UI/UX Manager
HeadHonchos.com (A part of ABC Consultants) | New Delhi, India

December 2010 - October 2014

  • Responsible for the complete User Experience and design of a new Job Website Portal (HeadHonchos.com, learning.headhonchos.com).
  • The core areas pertain to Designing Prototypes, Wireframe, Mobile Website, Applications, Usability Analysis, and conversion of prototypes to highly optimized HTML’s.
  • Worked at a strategic level defining long-term vision goals for their products.
  • Defined framework and UI guidelines for consistent UX across products/platforms.
  • Sensitized and trained developers on usability and its importance enabling them to handle smaller changes at their level comfortably thereby reducing turnaround time.
  • Worked at an individual contributor level participating in UX activities throughout entire product development lifecycle.
  • Interacting with the business, technology and Product team to gather the requirements.
  • Developing the User Interface screens based on the functional requirements and the corporate brand image
  • Working along with the development team to integrate the screens to final application.

UX Designer
Lime Labs India Pvt. Ltd. | Noida, UP, India

March 2009 - December 2010

Senior Website Designer/HTML Team Lead
Infopro India Pvt. Ltd. | Noida, UP, India

February 2007 - March 2009

Webmaster/Web Designer
Planman Consulting (IIPM) | New Delhi, India

March 2005 - February 2007

Web Designer / SEO Executive
Olive E-Business Pvt. Ltd. | New Delhi, India

April 2004 – March 2005


BCA (Bachelor of Computer Application)

BCA from Chhatrapati Shahu Ji Maharaj University

June 2001

I.Sc - Intermediate in Science

BIEC, Patna

June 1996


Certified Usability Analyst (CUA)

Human Factors International

Feb 2018

Core Training Programme in User Experience Design for Web and Mobile

Design Incubator

Sep. 2014

User-Cantered Analysis and Conceptual Design

Human Factors International

May 2009

"O Level"



Certificate in Computing (CIC)



Advanced Diploma In Multimedia (ADIM)

Arena Multimedia


Diploma in Software Management (DISM)

Aptech Computer Education


My Process

The User-Centred Design Approach

User-centred design is a process or set of tools used to design a service which focuses on what users need at the very beginning and continues throughout development until product launch.

The UCD is an iterative process that involves getting insights throughout the process from the humans that will actually use the product. Additionally, you will revisit various steps in the process as your ideas evolve, as you develop a deeper understanding of the problem and as you continue to gather insights from your market and your stakeholders.

The Six step process

  • DEFINE the requirements
  • COLLECT Information
  • BRAINSTORM and analyze ideas
  • DEVELOP Solutions
  • PRESENT ideas and get feedback
  • IMPROVE the design

As a UX practitioner, I always associated user goals as the core aspect of UX design because they form the essence of user experience and user-centered design approach. Yes, if you want a terrific UX, then you must take users’ needs at priority. According to the user-centered design methodology, design should cater to the end-goal set for audience and focus on the impact it has on the audience’s behavior. The approach is more intuitive and recognizes patterns that help to give desirable solutions, all within natural contexts.

My UX Strategy

  • Stakeholder Interviews
  • Stakeholder Meetings
  • User Interviews
  • User Surveys
  • Persona Creation
  • Content Audit
  • Heuristic Analysis
  • Competitive Analysis
  • User Research Ideation/Brainstorming Sketching
  • User Stories Creation and Prioritization


  • Web Application
  • Mobile Application
  • Wireframe
  • Brand Guidelines
  • Business Architecture

Contact me