I am Lalit Choudhary

UX Strategist

UX Designer who enjoys turning complex business problems into simple design experiences. Experienced with UX, UI & Visual design.

My skills encompass Strategic Design Thinking, UX Design, Product Design, Interaction Design, Information Architecture, Data Visualization, Design Standard Guidelines & Design Leadership.

About me

Hello! My Name is Lalit Choudhary. I am a UX Designer and helping startup and companies to launch delightful new products. I work across interactive walkthrough prototyping to design products that are incredibly easy and delightful to use.

I am fascinated by the way technologies are changing the world and believe that design is a key differentiator to a company's success. My approach to design is very scientific. I start by understanding the context, then phrase hypotheses and finally experiment to build the right solution.

I love to chat with people about their projects. Send me an email at choudhary.lalit@gmail.com


I specialize in all UX disciplines and help companies define the experience of products and services that meet user goals and business objectives. I create Useful, Usable, Desirable, Findable, and Credible Visual Designs for websites, web/mobile/iPad applications. Easily identify design problems and derive appropriate solutions.

Independent UX Consultant
Freelance UX Consultant
Hyderabad, Telengana, India   |   April 2018 — Present
  • As a UX Consultant my responsibilities is to gather requirements from stakeholders, data synthesis and analysis, collaborate with product managers, and brainstorm with tech leads, architects and engineers to bring the best experience for the user. While an individual contributor, I conduct user interviews, breakdown information clusters to task flows, layout information architecture, and create low/high fidelity wireframes. Experienced in creating meaningful interactions, testable prototypes, run usability tests and deliver visual designs with style guides. Built component based Design System. Familiarity with team coordination tools (JIRA/Confluence) and agile development processes.
  • Defining UX Strategy & Roadmaps for clients in enterprise business across different industries
  • My main deliverable includes next gen software concepts, product wireframes, ux guideline, specifications, interaction design flows, high and low fidelity mockups, IA diagrams, sales demos, Business requirement documents.
  • Gathered requirements from sales team, clients, stakeholders (by conducting interviews and workshops to obtain information) and Project Managers for undertaking user research.
  • Planned and conducted exploratory, generative and evaluative user research for projects from domains such as FieldForce, FinTech, HealthTech, Real Estate

UX Manager
raksan Consulting Pvt. Ltd
Hyderabad, Telengana, India   |   May 2016 — March 2018
  • Working on high end rich responsive web and mobile apps for medical domain, e-commerce and enterprise applications.
  • Hands-on in UX and visual design for Web/Mobile Applications.
  • Working on a strategic level defining long-term vision of product goals.
  • Defining framework and UI guidelines for consistent UI across products/platforms.
  • Interacting with the business, technology and Product team to ideate the product features and experience.

Technical Architect User Experience Design
HCL Technologies Ltd.
Noida, UP, India   |   March 2015 - December 2015
UI/UX Manager
HeadHonchos.com (A part of ABC Consultants)
New Delhi, India   |   December 2010 - October 2014
UX Designer
Lime Labs India Pvt. Ltd.
Noida, UP, India   |   February 2007 - March 2009
Senior Website Designer
Infopro India Pvt. Ltd.
Noida, UP, India   |   February 2007 - March 2009
Webmaster/Web Designer
Planman Consulting (IIPM)
New Delhi, India   |   March 2005 - February 2007
Web Designer
Olive E-Business Pvt. Ltd.
New Delhi, India   |   April 2004 – March 2005


BCA (Bachelor of Computer Application)
Chhatrapati Shahu Ji Maharaj University (CSJMU)
June 1998 - September 2001
I.Sc (Intermediate in Science)
Bihar Intermediate Education Council Examination (BIEC) Patna
April 1994 - June 19961


Trained in Certified Usability Analyst (CUA)
Human Factors International
February 2018
Core Training Programme in User Experience Design for Web and Mobile
Design Incubator
September 2014
User-Cantered Analysis and Conceptual Design
Human Factors International
May 2009
"O Level"
April 2007
Certificate in Computing (CIC)
April 2002
Advanced Diploma In Multimedia (ADIM)
Arena Multimedia
June 1997 - December 1999
Diploma in Software Management (DISM)
Aptech Computer Education
May 1996 - April 1997

My Process

The User-Centred Design Approach

User-centred design is a process or set of tools used to design a service which focuses on what users need at the very beginning and continues throughout development until product launch.

The UCD is an iterative process that involves getting insights throughout the process from the humans that will actually use the product. Additionally, you will revisit various steps in the process as your ideas evolve, as you develop a deeper understanding of the problem and as you continue to gather insights from your market and your stakeholders.

The Six step process

  • DEFINE the requirements
  • COLLECT Information
  • BRAINSTORM and analyze ideas
  • DEVELOP Solutions
  • PRESENT ideas and get feedback
  • IMPROVE the design

As a UX practitioner, I always associated user goals as the core aspect of UX design because they form the essence of user experience and user-centered design approach. Yes, if you want a terrific UX, then you must take users’ needs at priority. According to the user-centered design methodology, design should cater to the end-goal set for audience and focus on the impact it has on the audience’s behavior. The approach is more intuitive and recognizes patterns that help to give desirable solutions, all within natural contexts.

My UX Strategy

  • Stakeholder Interviews
  • Stakeholder Meetings
  • User Interviews
  • User Surveys
  • Persona Creation
  • Content Audit
  • Heuristic Analysis
  • Competitive Analysis
  • User Research Ideation/Brainstorming Sketching
  • User Stories Creation and Prioritization

My UX Skills

My UX/UI Tools


  • Web Application
  • Mobile Application
  • Wireframe
  • UI Design
  • Brand Guidelines
  • Business Architecture

Contact me